REINVENTING THE FOOTBALL BUSINESS MODEL
KAIS FC · Lisbon Coast · 2026
REINVENTING THE FOOTBALL BUSINESS MODEL
KAIS FC · Lisbon Coast · 2026
REINVENTING THE FOOTBALL BUSINESS MODEL
KAIS FC · Lisbon Coast · 2026
THE SUMMARY
THE SUMMARY
KAIS is what happens when a business builder creates a football club
KAIS is what happens when a business builder creates a football club
KAIS is what happens when a business builder creates a football club
THE BUSINESS MODEL
THE BUSINESS MODEL
Building a football club in public creates content. The content is the business.
Building a football club in public creates content. The content is the business.
Building a football club in public creates content. The content is the business.
The loop never stops.
Three streams that compound
Three streams that compound
Three streams that compound
The KAIS Story Series brings the audience. The audience powers the business through sponsorship. Merchandise and signature events compound around that core.
Everything is held together by a brand that fuses culture with football. Designed, built and executed with a creative partner embedded in the project from day one.
Self-sustaining within 24 months.
The KAIS Story Series brings the audience. The audience powers the business through sponsorship. Merchandise and signature events compound around that core.
Everything is held together by a brand that fuses culture with football. Designed, built and executed with a creative partner embedded in the project from day one.
Self-sustaining within 24 months.
Sponsorships
The primary revenue stream. Brands pay to be associated with a growing audience, with deals priced and structured around reach. Partners chosen for cultural alignment with KAIS and the people who follow it.
Merchandise
Two product lines. Technical kits worn on the pitch, produced through a technical partner. Outwear as a premium brand of its own: hand-produced, numbered, designed and made with the quality of a fashion house.
Signature Events
Six matchday cocktail evenings per year, held in premium venues on the Lisbon coast. Capacity-limited, with more than half of the seats reserved by invitation.
The KAIS Story Series compounds in value as the institution grows. The business plan works without licensing it. Licensing it accelerates everything by an order of magnitude. That is upside the model does not depend on.
Sponsorships
The primary revenue stream. Brands pay to be associated with a growing audience, with deals priced and structured around reach. Partners chosen for cultural alignment with KAIS and the people who follow it.
Merchandise
Two product lines. Technical kits worn on the pitch, produced through a technical partner. Outwear as a premium brand of its own: hand-produced, numbered, designed and made with the quality of a fashion house.
Signature Events
Six KAIS Matchday Cocktail evenings per year, held in premium venues on the Lisbon coast. Capacity-limited, with more than half of the seats reserved by invitation.
The KAIS Story Series compounds in value as the institution grows. The business plan works without licensing it. Licensing it accelerates everything by an order of magnitude. That is upside the model does not depend on.
Sponsorships
The primary revenue stream. Brands pay to be associated with a growing audience, with deals priced and structured around reach. Partners chosen for cultural alignment with KAIS and the people who follow it.
Merchandise
Two product lines. Technical kits worn on the pitch, produced through a technical partner. Outwear as a premium brand of its own: hand-produced, numbered, designed and made with the quality of a fashion house.
Signature Events
Six KAIS Matchday Cocktails per year, held in premium venues on the Lisbon coast. Capacity-limited, with more than half of the seats reserved by invitation.
The KAIS Story Series compounds in value as the institution grows. The business plan works without licensing it. Licensing it accelerates everything by an order of magnitude. That is upside the model does not depend on.
THE MEDIA ENGINE
THE MEDIA ENGINE
The institution is filmed in full and
The institution is filmed in full and
The institution is filmed in full and
published in sequence
published in sequence
published in sequence
The camera has been here from day one. Strategic decisions. Signings. Supplier negotiations. Dressing room conversations. Everything that makes a football club an institution becomes the KAIS Story Series: filmed and published, in sequence, at broadcast quality.
The audience lives inside it. They follow the project from the beginning, know the people, understand the decisions. Their relationship with KAIS is built on time spent and access given.
That relationship is the product.
The camera has been here from day one. Strategic decisions. Signings. Supplier negotiations. Dressing room conversations. Everything that makes a football club an institution becomes the KAIS Story Series: filmed and published, in sequence, at broadcast quality.
The audience lives inside it. They follow the project from the beginning, know the people, understand the decisions. Their relationship with KAIS is built on time spent and access given.
That relationship is the product.
The camera has been here from day one. Strategic decisions. Signings. Supplier negotiations. Dressing room conversations. Everything that makes a football club an institution becomes the KAIS Story Series: filmed and published, in sequence, at broadcast quality.
The audience lives inside it. They follow the project from the beginning, know the people, understand the decisions. Their relationship with KAIS is built on time spent and access given.
That relationship is the product.
This is what a week looks like
This is what a week looks like
This is what a week looks like
The week is the KAIS Story Series. The series is the archive. The archive is the moat.
The week is the KAIS Story Series. The series is the archive. The archive is the moat.
The week is the KAIS Story Series. The series is the archive. The archive is the moat.
THE PORTUGUESE FOOTBALL PYRAMID
THE PORTUGUESE FOOTBALL PYRAMID
From the seventh tier upwards.
From the seventh tier upwards.
From the seventh tier upwards.
Promotion is the plan.
Promotion is the plan.
Promotion is the plan.
Promotion is the plan.
For the first four years, KAIS will field a squad operating above the level of the league it competes in. Players assembled deliberately, recruited with intent, paid at a scale that the divisions below tier 2 of Portuguese football do not produce.
The commercial infrastructure of Portuguese football below the top two tiers is light. KAIS arrives with a media operation, an audience, and revenue that match the scale of what it is building. That asymmetry is the opportunity.
The squad is assembled to compete seriously at every level.
For the first four years, KAIS will field a squad operating above the level of the league it competes in. Players assembled deliberately, recruited with intent, paid at a scale that the divisions below tier 2 of Portuguese football do not produce.
The commercial infrastructure of Portuguese football below the top two tiers is light. KAIS arrives with a media operation, an audience, and revenue that match the scale of what it is building. That asymmetry is the opportunity.
The squad is assembled to compete seriously at every level.
For the first four years, KAIS will field a squad operating above the level of the league it competes in. Players assembled deliberately, recruited with intent, paid at a scale that the divisions below tier 2 of Portuguese football do not produce.
The commercial infrastructure of Portuguese football below the top two tiers is light. KAIS arrives with a media operation, an audience, and revenue that match the scale of what it is building. That asymmetry is the opportunity.
The squad is assembled to compete seriously at every level.
For the first four years, KAIS will field a squad operating above the level of the league it competes in. Players assembled deliberately, recruited with intent, paid at a scale that the divisions below tier 2 of Portuguese football do not produce.
The commercial infrastructure of Portuguese football below the top two tiers is light. KAIS arrives with a media operation, an audience, and revenue that match the scale of what it is building. That asymmetry is the opportunity.
The squad is assembled to compete seriously at every level.
THE FOOTBALL MANAGEMENT PHILOSOPHY
The playing philosophy belongs to KAIS. Every coach inherits and executes the framework. The institution carries it.
Performance tracking, player evaluation, and tactical analysis are institutional habits from day one. The data belongs to the club and compounds every season.
THE FOOTBALL MANAGEMENT PHILOSOPHY
The playing philosophy belongs to KAIS. Every coach inherits and executes the framework. The institution carries it.
Performance tracking, player evaluation, and tactical analysis are institutional habits from day one. The data belongs to the club and compounds every season.
THE FOOTBALL MANAGEMENT PHILOSOPHY
The playing philosophy belongs to KAIS. Every coach inherits and executes the framework. The institution carries it.
Performance tracking, player evaluation, and tactical analysis are institutional habits from day one. The data belongs to the club and compounds every season.
KAIS is located on the Lisbon coast
because the place is part of what KAIS is.
A cultural capital open to the world.
A coastline that carries the brand.
KAIS is located on the Lisbon coast
because the place is part of what KAIS is.
A cultural capital open to the world.
A coastline that carries the brand.
The local audience converts through experience.
The global audience follows through the KAIS Story Series.
The local audience converts through experience.
The global audience follows through the KAIS Story Series.
THE ENVIRONMENT
Built on the Lisbon coast
Built for the world
THE ENVIRONMENT
Built on the Lisbon coast
Built for the world
on the Lisbon coast
population
relocation · Lisbon 2025
on the Lisbon coast
population
relocation · Lisbon 2025
on the Lisbon coast
population
relocation · Lisbon 2025
KAIS is located on the Lisbon coast
because the place is part of what KAIS is.
A cultural capital open to the world.
A coastline that carries the brand.
The local audience converts through experience. The global audience follows through the KAIS Story Series.
THE ENVIRONMENT
Built on the Lisbon coast
Built for the world
per year
population
destination
THE FIRST YEAR
THE FIRST YEAR
The first operational year
The first operational year
The first operational year
From launch to the first competitive match.
From launch to the first competitive match.
From launch to the first competitive match.
The mission: build the foundation.
The mission: build the foundation. Every pillar.
The mission: build the foundation. Every pillar.
Every pillar. Fully formed.
Every pillar. Fully formed.
Every pillar. Fully formed.
THE FOUNDING OWNER
THE FOUNDING OWNER
THE FOUNDING OWNER
One hundred people will own this
One hundred people will own this
One hundred people will own this
KAIS is raising its Founding Owners round.
KAIS is raising its Founding Owners round.
KAIS is raising its Founding Owners round.
A Founding Owner holds permanent equity in KAIS FC.
A Founding Owner holds permanent equity in KAIS FC.
A Founding Owner holds permanent equity in KAIS FC.
The round raises €750,000 from exactly one hundred individuals at a €3 million pre-money valuation.
The round raises €750,000 from exactly one hundred individuals at a €3 million pre-money valuation.
The round raises €750,000 from exactly one hundred individuals at a €3 million pre-money valuation.
One hundred seats. The founding owners round closes when complete.
One hundred seats. The Founding Owners round closes when complete.
One hundred seats. The founding owners round closes when complete.
One hundred seats. The Founding Owners round closes when complete.
A defined, transferable ownership position held through a single SPV. Transferability is conditioned on a secondaries event.
Fixed permanently. The Founding Owners round closes when complete.
Tickets start at €5,000. Larger tickets accepted at the same valuation.
A defined, transferable ownership position held through a single SPV. Transferability is conditioned on a secondaries event.
Fixed permanently. The Founding Owners round closes when complete.
Tickets start at €5,000. Larger tickets accepted at the same valuation.
WHAT OWNERSHIP MEANS
WHAT OWNERSHIP MEANS
WHAT OWNERSHIP MEANS
THE EQUITY UPSIDE
Your Founding Owner seat is a permanent equity stake in KAIS FC. The audience compounds. The valuation follows. Your investment grows with it.
THE FULL PICTURE
Every season: financials, strategy, sporting decisions, commercial milestones. You get the information flow of an insider. Directly from Ángel, every month.
THE ACCESS
Every KAIS Matchday Cocktail event on the Lisbon coast, your seat is held before the public sees the event. Every outwear drop, you see it first.
THE JOURNEY
From AFL III Divisão to the top. You are not a spectator of the climb. You are part of the institution that climbs. Every promotion is yours as much as it is the club's.
THE EQUITY UPSIDE
Your Founding Owner seat is a permanent equity stake in KAIS FC. The audience compounds. The valuation follows. Your investment grows with it.
THE FULL PICTURE
Every season: financials, strategy, sporting decisions, commercial milestones. You get the information flow of an insider. Directly from Ángel, every month.
THE ACCESS
Every KAIS Matchday Cocktail event on the Lisbon coast, your seat is held before the public sees the event. Every outwear drop, you see it first.
THE JOURNEY
From AFL III Divisão to the top. You are not a spectator of the climb. You are part of the institution that climbs. Every promotion is yours as much as it is the club's.
THE EQUITY UPSIDE
Your Founding Owner seat is a permanent equity stake in KAIS FC. The audience compounds. The valuation follows. Your investment grows with it.
THE FULL PICTURE
Every season: financials, strategy, sporting decisions, commercial milestones. You get the information flow of an insider. Directly from Ángel, every month.
THE ACCESS
Every KAIS Matchday Cocktail event on the Lisbon coast, your seat is held before the public sees the event. Every outwear drop, you see it first.
THE JOURNEY
From AFL III Divisão to the top. You are not a spectator of the climb. You are part of the institution that climbs. Every promotion is yours as much as it is the club's.
THE EQUITY UPSIDE
Your Founding Owner seat is a permanent equity stake in KAIS FC. The audience compounds. The valuation follows. Your investment grows with it.
THE FULL PICTURE
Every season: financials, strategy, sporting decisions, commercial milestones. You get the information flow of an insider. Directly from Ángel, every month.
THE ACCESS
Every KAIS Matchday Cocktail event on the Lisbon coast, your seat is held before the public sees the event. Every outwear drop, you see it first.
THE JOURNEY
From AFL III Divisão to the top. You are not a spectator of the climb. You are part of the institution that climbs. Every promotion is yours as much as it is the club's.
APPLY FOR A FOUNDING OWNER SEAT
APPLY FOR A FOUNDING OWNER SEAT
APPLY FOR A FOUNDING OWNER SEAT
The KAIS Lineup
Built by slightly delusional people
who play to win
Sharing the vision matters more than the role.
KAIS is being built by people who think slightly delusional thoughts and prove themselves right.
Push. Conviction. The kind of out-of-the-box thinking that wins games no one expects you to win. The kind of people who do what no one else dares.
THE FOUNDER
KAIS · CEO · FOUNDER
Ángel Monzón
I have always wanted a football club. The fantasy of building one from zero, picking the colors, defining the style of play, watching it grow into something permanent that outlasts me. Most people file that fantasy away. KAIS is what happens when someone doesn't.
I started in strategy consulting and M&A. Then moved into fast-growing startups as Chief of Staff. First at Piper, a company we built from zero that was later acquired by Aircall. Then at Paradox, helping launch the product and reach €1.5M ARR in three months.
The next thing I built had to be mine. The football club was always there. The question was what to build around it. KAIS is the answer. A football club, and the business that surrounds it. Built from zero, on the Lisbon coast, in public.
Connect on LinkedInOPEN ROLES
KAIS Story Series
SHOWRUNNER & PRODUCER
You shape the series
From the camera in the room to the cut on YouTube. Editorial direction belongs to you. You think editorially. You can run a production. You see story where others see footage. Leads two content editors (long-form + short-form) and two cameramen.
ApplyKAIS FC FOOTBALL OPS MANAGER
You build the football operation from zero
Recruitment, data culture, player relationships, match preparation. The bridge between the institution and the squad. You understand football operationally. You can negotiate with agents. You design systems that compound over time.
ApplyKAIS FC HEAD COACH
You shape the playing model from zero
The tactical philosophy, the training rhythm, the dressing room culture. What you build becomes the institution's framework for years to come. You think in systems. You build cultures that compound trust season by season. This role evolves into Sporting Director as KAIS grows.
ApplyKAIS SOCIAL MEDIA MANAGER & EVENT PLANNER
The brand as a voice in motion
Daily presence across platforms. Tone, timing, and judgment. You write for digital like you talk to a friend. You know what to post and what to hold. You think in conversations, not campaigns. Also leads the planning of KAIS Matchday Cocktails events and the brand's physical surfaces.
ApplyBesides the strategic roles above, KAIS works from day one with three content editors, two cameramen, a physio and a nutritionist, plus external partners on legal, accounting and infrastructure.
THE WILDCARD
The right people sometimes find a project before the project finds their role
If you see yourself as part of KAIS, tell us what you do and what you'd build. There is lots to do here, and KAIS will need motivated, aligned, and special people across every layer of the project. Some wildcards will become roles. Some roles will be invented around the right wildcards.
ApplyTHE PLAYERS
Players ready for a unique journey
Looking for players competing at fifth or fourth division level who want to be part of something bigger than the league they're in.
ApplyKAIS · Built from zero on the Lisbon coast.
© 2026 KAIS, Unipessoal Lda · NIPC 519421191 · Azeitão, Setúbal, Portugal
KAIS · Built from zero on the Lisbon coast.
© 2026 KAIS, Unipessoal Lda · NIPC 519421191 · Azeitão, Setúbal, Portugal